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marketing target

Толкование Перевод

1 marketing target

marketing target S&M Marketing-Zielgruppe f, Zielgruppe f

Englisch-Deutsch Fachwörterbuch der Wirtschaft > marketing target
2 marketing target

target pemasaran

English-Indonesian dictionary > marketing target
3 marketing target

cible f commerciale

English-French business dictionary > marketing target
4 target

target ['tɑ:gɪt] (pt & pp targeted, cont targeting)

1 noun

(a) (for archery, shooting) cible f; Military cible f, but m; (objective) cible f, objectif m;

∎ the target of criticism/jokes la cible de critiques/plaisanteries;

∎ she was an easy target for political cartoonists elle était une cible facile pour les caricaturistes politiques;

∎ to be on target (missile) suivre la trajectoire prévue; (plans) se dérouler comme prévu; (productivity) atteindre les objectifs prévus;

∎ to meet production/sales targets atteindre les objectifs de production/de vente;

∎ Military & figurative moving target cible f mobile

(b) Electronics & Physics cible f

(c) (in surveying) mire f

(d) Cookery (joint) épaule f de mouton

2 compound-forming noun

(date, amount) prévu;

∎ my target weight is 10 stone je me suis fixé le poids idéal de 63 kg, mon poids idéal est (de) 63 kg

3 transitive verb

(a) (aim at → enemy troops, city etc) prendre pour cible, viser; (→ market) cibler

(b) (aim → missile) diriger; (of funds, resources, benefits) viser, être destiné à; (of advertisement, advertising campaign) viser;

∎ the benefits are targeted at one-parent families les allocations visent les ou sont destinées aux familles monoparentales;

∎ the programme is targeted at 18-to-25-year-olds l'émission s'adresse aux 18 à 25 ans ou vise les jeunes de 18 à 25 ans

►► Military target area zone f cible;

Marketing target audience audience f cible;

Marketing target buyer acheteur(euse) m,f cible;

Marketing target consumer consommateur(trice) m,f cible;

Marketing target cost coût m ciblé;

Computing target disk (hard) disque m cible; (floppy) disquette f cible;

Computing target drive unité f de destination;

target figures chiffres mpl prévus;

Computing target file fichier m de destination;

Marketing target group groupe m cible;

target language langue f cible, langue f d'arrivée;

Marketing target market marché m cible;

Marketing target marketing marketing m ciblé;

Marketing target population population f cible;

Military target practice (UNCOUNT) exercices mpl de tir;

Marketing target price prix m d'équilibre;

Marketing target pricing fixation f du prix en fonction de l'objectif;

target readership lectorat m cible;

target setting arrêt m des objectifs

Un panorama unique de l'anglais et du français > target
5 target

1 noun

(objective) but m, objectif m;

∎ to meet production targets atteindre les objectifs de production;

∎ to be on target (of plans) se dérouler comme prévu; (of productivity) atteindre les objectifs prévus

2 adjective

MARKETING target audience audience f cible;

MARKETING target buyer acheteur(euse) m, f cible;

target company société f cible;

MARKETING target consumer consommateur(trice) m, f cible;

target cost coût m ciblé;

target date date f ciblée ou visée;

COMPUTING target disk (hard) disque m cible; (floppy) disquette f cible;

MARKETING target group groupe m cible;

MARKETING Target Group Index indice m des groupes cibles;

MARKETING target market marché m cible;

target marketing marketing m ciblé;

target population population f cible;

target price prix m d'équilibre;

target pricing fixation f du prix en fonction de l'objectif

3 transitive verb

(market) cibler; (advertising campaign) diriger;

∎ the benefits are targeted at one-parent families les allocations visent les familles monoparentales

English-French business dictionary > target
6 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
7 marketing

noun

(study, theory) marketing m, mercatique f; (of product) commercialisation f

marketing agreement accord m de commercialisation;

marketing analyst analyste m f mercaticien(enne);

marketing approach démarche f marketing;

marketing audit audit m marketing;

marketing auditor audit marketing, auditeur(trice) m, f marketing;

marketing budget budget m marketing;

marketing campaign campagne f de marketing;

marketing channel circuit m de commercialisation ou de distribution;

marketing communications channel canal m de communication commerciale;

marketing company entreprise f de marketing;

marketing concept concept m de marketing;

marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;

marketing consultant conseiller(ere) m, f commercial(e);

marketing costs frais m pl de commercialisation;

marketing department service m du marketing;

marketing efficiency efficacité f du marketing;

marketing efficiency study contrôle m d'efficacité du marketing;

marketing environment environnement m commercial ou marketing;

marketing executive responsable m f du marketing;

marketing expert mercaticien(enne) m, f;

marketing fit ajustement m stratégique;

marketing implementation mise f en place marketing;

COMPUTING marketing information system système m d'information marketing;

marketing intelligence intelligence f marketing;

marketing intelligence system système d'intelligence marketing;

marketing management gestion f du marketing;

marketing manager directeur(trice) m, f du marketing;

marketing mix marchéage m, marketing mix m;

marketing myopia myopie f marketing;

marketing network réseau m de commercialisation;

marketing orientation optique f marketing;

marketing plan plan m marketing;

marketing planner responsable m f de planification marketing;

marketing planning planification f marketing;

marketing policy politique f de commercialisation;

marketing questionnaire questionnaire f d'étude de marché;

marketing research recherche f commerciale;

marketing spectrum marchéage;

marketing spend dépenses f pl de marketing;

marketing strategy stratégie f marketing;

marketing study étude f commerciale ou marketing;

marketing subsidiary filiale f de distribution;

marketing target cible f commerciale;

marketing team équipe f commerciale;

marketing techniques techniques f pl commerciales;

marketing tool outil m de marketing

English-French business dictionary > marketing
8 target

1. сущ.
1) общ. цель, мишень ( в стрельбе)

to aim at a target — прицелиться

to hit [strike\] a target — попасть в цель

to miss [overshoot\] a target — промахнуться

2) упр. цель, задание, задача, план (какой-л. запланированный количественный показатель или намеченный план действий)

production target — план по производству

sales target — план по сбыту

growth target — намеченные темпы роста

spending target — план по затратам

target setting — постановка цели [задачи\]

by the target — к установленному [заданному\] сроку

to hit the export target — выполнить план по экспорту

to realize the target — достигнуть намеченной цели, выполнить задание

to beat [exceed, outstrip, overfulfil, smash\] the target — превзойти план [контрольные цифры\]

Our target is to raise $20,000 for cancer research. — Наша задача — собрать 20 тыс. долл. на онкологические исследования.

Syn:

objective, aim, goal

See:

interest rate target, intermediate target, monetary targets, money supply target, operating target

3) эк. = takeover target
2. гл.
1) общ. нацеливать

to target the missile at — нацеливать ракету на

2) марк. нацеливать, направлять ( рекламную или сбытовую политику на определенную группу населения)

to target a market — нацелиться на определенный рынок сбыта

A campaign targets under-35s. — Кампания направлена на людей младше 35 лет.

New retail real-estate firm is targeting San Antonio. — Новое агентство планирует выйти на рынок недвижимости Сан-Антонио.

See:

targeting
3. прил.
общ. целевой, плановый, запланированный (о чем-л. или о ком-л., что является целью)

target cash balance — целевой остаток денежных средств

target date — плановый [намеченный\] срок

target year — целевой год ( последний год планируемого периода)

target value — заданная величина

target need — целевая нужда

target figure — плановая [намеченная\] цифра [величина\]

target market — целевой рынок

The target group consisted of college graduates who earned more than $50,000 a year. — Целевая группа состояла из выпускников колледжей, зарабатывающих более 50 тыс. долл. в год.

See:

target account, target advertising, on-target advertising, target area, target audience, target buyer, target consumer, target customer, target capital structure, target cash balance, target company, target cost, target costing, target demographics, target income, target income sales, target market, target marketing, target population, target price, target pricing, target profit, target rating point, target selling price, target segment, target zone

* * *
abbrev.: TARGET Trans-European Real-Time Gross-Settlement Express Transfer Трансевропейская система быстрых крупных платежей в режиме реального времени: планируемая система расчетов между европейскими банками после введения единой валюты; см. single currency.
* * *

Международные экономические отношения

таргетирование, цель

установление целевых ориентиров денежной системы, регулирование прироста денежной массы, которых придерживаются в своей политике центральные банки

Англо-русский экономический словарь > target
9 marketing

1) торговля; сбыт

2) маркетинг, система сбыта

•

- bank marketing

- black marketing

- business marketing

- commodity marketing

- concentrated marketing

- consumer goods marketing

- conversion marketing

- demand-maintaining marketing

- differentiated marketing

- direct marketing

- direct-response marketing

- export marketing

- financial marketing

- global marketing

- industrial marketing

- interactive marketing

- investment project marketing

- mass marketing

- on-line marketing

- one-step marketing

- product-differentiated marketing

- professional services marketing

- services marketing

- target marketing

- test marketing

- undifferentiated marketing

- marketing in foreign trade

English-russian dctionary of diplomacy > marketing
10 target

target [ˈtα:gɪt]

1. noun

   a. cible f

• an easy target une cible facile

• our target is young people under 20 notre cible, ce sont les jeunes de moins de 20 ans

• she was the target of a violent attack elle a été victime d'une violente agression

   b. ( = objective) objectif m

• they set themselves a target of $1,000 ils se sont fixé 1 000 dollars comme objectif

• the government met its target for reducing unemployment le gouvernement a réussi à réduire le chômage conformément à ses objectifs

► on target

• to be (right) on target [sales] correspondre aux objectifs ; [forecast] tomber juste

• the project is on target for completion le projet devrait être fini dans les temps

2. transitive verb

   a. [+ enemy troops] prendre pour cible ; [+ missile, weapon] pointer

   b. [+ market, audience] cibler

   c. [+ aid, benefits] affecter

3. adjective

[date, amount] prévu

4. compounds

► target group noun groupe m cible inv

► target practice noun exercices mpl de tir (à la cible)

* * *
['tɑːgɪt] 1.
noun

1) gen cible f; Military objectif m

to be right on target — lit être en plein dans la cible; fig mettre en plein dans le mille

2) (goal, objective) objectif m

to meet one's target — atteindre son but

the figures are way below target — les chiffres sont très insuffisants

3) ( butt) cible f

to be the target of — être objet de [abuse, ridicule]
2.
noun modifier [ date, figure] prévu; [ audience, group] visé, ciblé
3.
transitive verb

1) Military ( aim) diriger [weapon, missile]; ( choose as objective) prendre [quelque chose] pour cible [city, site, factory]

2) fig ( in marketing) viser [group, sector]

to be targeted at — [product, publication] viser [group]

English-French dictionary > target
11 target

target

A n

1 (in archery, shooting practice) cible f ;

2 Mil (of bomb, missile) objectif m ; to be a soft target être une cible facile ; to be right on target être en plein dans la cible ;

3 (goal, objective) objectif m, but m ; production target cible f de production ; to meet one's target atteindre son but ; to be on target réaliser ses objectifs ; the figures are way off ou below target les chiffres sont très insuffisants ;

4 ( butt) cible f ; to be the target of être objet de [abuse, ridicule] ; an easy ou soft target une cible facile ; to be right on target [jibe, criticism] mettre en plein dans le mille ○.

B modif [date, figure] prévu ; [audience, group] visé, ciblé.

C vtr

1 Mil ( aim) diriger [weapon, missile] (at, on sur) ; ( choose as objective) prendre [qch] pour cible [city, site, factory] ;

2 fig ( in marketing) viser, cibler [group, sector] ; to be targeted at [product, publication] viser, cibler [group].

Big English-French dictionary > target
12 target marketing

target marketing S&M zielorientiertes Marketing n

Englisch-Deutsch Fachwörterbuch der Wirtschaft > target marketing
13 target segment

target segment S&M Zielsegment n, Teilziel n (marketing)

Englisch-Deutsch Fachwörterbuch der Wirtschaft > target segment
14 target marketing

marketing m ciblé

English-French business dictionary > target marketing
15 Target Group Index

MARKETING

indice m des groupes cibles

English-French business dictionary > Target Group Index
16 target audience

MARKETING

audience f cible

English-French business dictionary > target audience
17 target buyer

MARKETING

acheteur(euse) m, f cible

English-French business dictionary > target buyer
18 target consumer

MARKETING

consommateur(trice) m, f cible

English-French business dictionary > target consumer
19 target group

MARKETING

groupe m cible

English-French business dictionary > target group
20 target market

MARKETING

marché m cible

English-French business dictionary > target market

Страницы

См. также в других словарях:

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target market — ➔ market1 * * * target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged… … Financial and business terms
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Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia

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marketing target

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Словари и энциклопедии на Академике

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marketing target

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